Inflation taught many companies that their pricing processes were too slow. Price lists set once a year cannot follow costs that change every month.
Build a pricing engine
- Clean data on costs, competitors and willingness to pay
- Clear rules for who can change which prices
- Tools that show the effect of each change before it goes live
- A monthly pricing council with sales and finance
Companies that make this shift typically add two to four points of margin within a year — without losing customers.
